typenowhere

Ambitions allow us to create value and meaning out of thin air, out of nothing, out of thought,
feeling and imagination. No other process is more human, less animal, less biological.
The process is both civilized and civilizing. It may not go smoothly all the time, but ultimately, humans expand their experience.

But however much you read into the philosophy of the subject, I still firmly believe that our lives are meant to be fun. That alone is a good enough reason.

This project aims to embody ambition as a human characteristic.
It is an investigation of how personal ambitions form a design discussion, from a self motivated body of work.

http://ambition.bailey-brown.co.uk